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4 Major changes in Google Analytics 4

Mon, 09 Aug 2021 17:57:21 +0000

Released in November 2005, Google Analytics has been used by around 49.95% of the top 1.000.000 websites, being the most widely used website statistics service. Although there were several discussions about the impact in terms of speed loading that GA could cause, in December 2009, Google introduced asynchronous JavaScript code to reduce the risk of slowing the loading of the pages tagged with the ga.js script. Recentesly Google introduced a new approach for GA. With Data Studio, Big Query, and all Google Platform solutions combined, Google Analytics has been shifted from a measure and reporting tool to a “Big Data Collector”. The events as data points were used in GA since its release back in 2005, however, GA4 was developed to give us more flexibility in the way we gather data across devices. Behind the scenes, it has a new approach that empowers GA to be able to collect data from multiple sources, like ATM, Sales Points, APPs, and Websites. In this article, we won’t cover all new features in Analytics, because it is changing day by day. However, we are going to talk about the main differences between GA4 and old versions that definitely can’t be ignored. 1 – DEVICES It was hard to track APPs. A new architecture lets us install data point collectors cross-devices (and cross-domains). The main purpose in these actions is to combine incoming data from different origins and store it in one reporting interface. In addition, Google now has Google Analytics for Firebase, with an SDK for IOS and Android, as well as a javascript Library. The analytics of page views, bounce rate does not quite fit into tracking mobile applications, that’s why GA4 emphasizes the use of Events, instead of generic Gtag collector. 2 – DATA MODEL To unify all different data collection methods and the data that comes into the systems from different devices, it was necessary to completely rethink how Google Analytics work. The data produced in a mobile app is completely different from a website. So Google got rid of talking about page views, transactions, social interactions, and unified it under one concept. These are the events. Events can be anything you’d like them to be. You can name your event, page view, screen view, or app view, and then you can collect any data you want. Additionally, you can send extra data as values, like geolocation, specific attributes, and so on and so forth. Afterward, you can add these values and then filter through segments in your analysis stage. In order words, you can combine different data and then compare them against each other. Planning is therefore a crucial part of working with GA4. 3 – NEW VIEWS It has fewer “automatic” assumptions and more personalization. GA has many ways to answer the questions you might have for your data. However, now an event can be any type of data, being harder for the tool to make any kind of assumption about the data that is coming to the system. So you can expect fewer standard and auto-generated reports from GA4 system. Now, instead of working with pre-built reports, you can query your data in a very flexible way. It is possible to build funnels, which means GA is making a shift to be less reporting interface, where you simply view your data and see what’s going on, to become a platform where it gives you the DIY tools for your reporting. GA4, is providing an alternative for tools like Microsoft Power BI, which allows us to integrate data between GA and Google Big Query, which is their data warehouse solution. For a well designed report you can pull the data from GA4 to Google Data Studio. 4 – NEW PERSPECTIVE The simplified data model allows you to be more flexible with the information you send into the system. Being Google Analytics less opinionated about which device or which business is being tracked, it opens up a whole new world of customizations as your GA setup won’t be the same as no one else. GA is shifting the focus to a measurement and analysis platform, leaving up some of the functionality of reporting to tools like Google Data Studio or Big Query. Stay tuned for more information regarding Google Analytics and developments here in Rotamáxima.

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5 essential marketing books for those who are starting out!

Mon, 01 Feb 2021 21:15:26 +0000

Be ahead of the competition by applying the best marketing techniques to win customers, add value and generate profits for your business. The good progress of a company goes far beyond the offer of a quality product. Nowadays, the application of the right marketing, to the exact measure and time, also plays a decisive role in the direction of a business. The purchasing process that the customer goes through, ends up defining whether the response to the acquisition of a product will be positive or negative, and all this occurs based on the marketing that was offered in this experience. Added to the process, which requires time and study, to understand a wide range of people, we have the advent of the internet and digital media. These have completely altered the marketing sector. So today to start working in this medium, it is necessary to understand that making only great publicity will not bring a successful result, and that marketing and technology can go hand in hand when well understood. In this way, to help you start your career, we have separeted this list of 5 renowned books on the subject, which will make you see the market of promotion and consumption with the eyes of the new generation. 1. That’s Marketing – Seth Godin The time has passed when marketing segment that was only about advertisements and tireless attempts to sell. With the world changes, this area has also changed, bringing advertising only as one of the numerous possible tools of work with. The book “This is Marketing“, by Seth Godin, member of the Marketing Hall of Fame, teaches a new strategic approach to promotion and marketing, which is fully tied to the Internet and social networks. Through it, it is possible to redirect the concepts and techniques so that they are in accordance with the demands of today’s society. The author also points out that, even though it can reach several people in many places of the world when using technology, it is necessary to be aware that all other competitors can do it also. Therefore, the premise of the work is to teach you to see beyond what is possible to see. So, if you are thinking about starting the marketing career, this book is essential, based on an approach that has everything to do with the present day! 2. Marketing 4.0 – Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Due to the innovations brought by the Digital Revolution, it was necessary to rethink the marketing performance. The reimagine is necessary so that it was maintained the performance quality in most used devices in the digital age, such as smartphones, tablets and computers. with this focus, the authors Philip Kotler, Hermawan Kartajaya and Iwan Setiawan produced the work “Marketing 4.0“. This reading can teach, step by step, the way to demystify digital consumption, where the value chain starts to present fewer and fewer intermediaries. In addition, the book brings insights into the type of consumer that has been shaped by digital inclusion, which has little time and is bombarded with a lot of information in this medium. If you’re looking to align the traditional marketing strategy you learned with today’s reality, to start your career, take into account the profile of the new consumer, this book is a key piece for your planning. 3. Hacking Growth – Sean Ellis, Morgan Brown Hacking Growth is a field that emerged in 2010 with Sean Ellis, and is the subject of his book. This term is linked to the possibility of marketing seeking accelerated growth, through practices that identify critical points and bring solutions “out of the box”. His working method functions as a cycle, in which, through the analysis of collected data it is possible to develop innovative ideas that are tested, which generate new data, which become new ideas, forming a cycle of analysis, testing and growing. In addition, it can be said that the Hacking Growth plan is able to connect areas of your company that previously did not work together, such as technology, engineering and marketing, aligning the entire team in favor of development. In a connected world like today, having a connected company becomes essential, so this work proves to be so important to the success of many businesses. 4. Master Content Marketing – Pamela Wilson If we look more deeply at the shocks brought about with the advent of the internet, not only has the way marketing has changed, but the buying process has also changed. It is possible to say that now the client is the one who holds the power in the process, with this the thinking strategy needs to change. Pamela Wilson’s book Master Content Marketing comes to tell you that the customer no longer has to wait for something that catches her eye, and can simply seek the answers to their own pain. In this way, the author stresses that marketing should now think about offering content to the consumer, not just captivating ads, making creativity part of the daily routine. For the development of this new consumption process, it is necessary to bring to the consumer a good experience with that product, even before the purchase is made. 5. The Digital Marketing Bible – Cláudio Torres Our last reading indication is the work “The Digital Marketing Bible“, by Cláudio Torres, director of the project The Digital Enablers. This book brings a complete study on marketing and demystifies the entire process to start in the digital environment. In this sense, it is indicated as the first step to immerse in this new system, the study and understanding of the main concepts and characteristics that shapes it. This reading will also provide you with the discovery of 7 strategies that will facilitate your entry into the universe of product promotion and marketing, all through the analysis of new tools and technologies in the marketing industry. So if a digital immersion in the world of marketing, was what was missing to start

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Havard University offers free React course

Wed, 22 Apr 2020 12:17:34 +0000

Harvard, one of the most important and well-known universities in the world, is offering React course for free. React is an open source JavaScript library focused on the user interface, is used on sites such as Facebook, Netflix, Airbnb and many others. Many companies have been developing interactive web applications with React JS, due to its useful and easy-to-adapt capabilities. In the annual report of Stack Overflow, a resource site widely used by developers, React appears as one of the preferred libraries, being considered the most loved by 74.5%. Stack Overflow report response map Most commonly used languages – JavaScript is featured with 67.8% adoption. React contains javascript in its “formula”. React.JS is the second most used Web framework, with 31.3% of the answers. React Native appears as the 6th most used library, with 10.5% of the answers. Among the developers React.JS is the most beloved web framework. As indicated by the graphics above, React is very popular, has declarative structure and is very efficient to build interfaces for users. Why learn React today? React JS has been used extensively on Instagram, Netflix, PayPal, Apple, among other major platforms. It can be used to produce any type of web applications, native mobile applications and interfaces. React is one of the most popular JavaScript frameworks, consolidating its rapidly growing leadership position. It’s much easier to learn. Harvard The Harvard course on React is on the EDX website. This Course on React is free, if you want the Certificate, a fee of $90 Dollars is charged for the issue. The course is intermediate level and in English, focused on development for mobile applications in React Native. What you will learn in this course : JavaScript ES6 React, JSX Components, Props, State, Style Components, Views, User Input Debugging Date Navigation Expo Components Redux performance Shipping, Testing Don’t waste time and sign up now for the EDX platform. The link is just below: https://www.edx.org/course/cs50s-mobile-app-development-with-react-native

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