Arquivos Tools - Rotamáxima - Especialistas em resultados https://blog.rotamaxima.com/en/category/tools/ Conteúdos, cursos e consultoria para sua empresa gerar mais leads e vendas Fri, 22 Jul 2022 18:40:24 +0000 pt-BR hourly 1 https://wordpress.org/?v=6.8.3 https://blog.rotamaxima.com/wp-content/uploads/2022/07/cropped-logo_clean-32x32.png Arquivos Tools - Rotamáxima - Especialistas em resultados https://blog.rotamaxima.com/en/category/tools/ 32 32 How Can You Prevent Fraud Clicks from Happening with Your Google Ads Account? https://blog.rotamaxima.com/how-can-you-prevent-fraud-clicks/ Fri, 05 Nov 2021 21:18:48 +0000 https://www.rotamaxima.com/?p=7251 Invalid fraud clicks in the Google Ads platform can be a huge cost for advertisers and severely devalue your business, making it difficult to stay afloat in the competition. Invalid clicks happen when a user has clicked on your ads without any intention of buying, meaning they are looking to waste your time, money, and resources. Don’t let invalid clicks damage your business! There are several tools such as ClickGuard, with artificial intelligence that automatically detects invalid clicks and flags them for advertisers. Global ad fraud is rising According to martechseries.com, losses from ad fraud are set to have reached $35 billion globally in 2020. Reports are also forthcoming that they’re costing 20% of all consumers’ advertising budgets. What is the Difference Between a Bot and a Fake Click? A bot is an automated program that can make use of artificial intelligence to complete tasks like sending e-mails, monitoring social media feeds, or completing online forms. A fake click is a method used by spammers to make it look like they are generating traffic for the website they are promoting. Hackers use bots to launch DDoS attacks on other websites and spam other users on social media platforms. The only difference between a bot and a fake click is that bots are used for malicious activity whereas fake clicks are just used for advertising purposes.The Danger of accidental Clicks and Why You Should Be Worried A study done by Google and Ipsos MediaCT found that over 20% of online impressions could be considered accidental clicks, costing advertisers $7 billion in wasted spend annually. And this number is steadily increasing as more and more people use their mobile devices to access the internet and click ads accidentally while scrolling through their news feeds or opening emails. How does this happen so often? It all comes down to not paying attention – we often click on ads without realizing what we’re doing because we’re focused on other things. Ways to Protect Yourself from Potential Invalid Click Fraud Invalid clicks are a widespread issue that can affect both advertisers and publishers. When invalid clicks happen, fake traffic visits the website and generates fake engagement, such as page views and clicks on ads. This results in increased costs for advertisers and decreased revenue for publishers. But, with the use of new technologies like machine learning algorithms, click fraud is now easier than ever to identify and prevent. The following are the most effective ways to prevent click fraud: 1) Disabling third-party search on Google Ads2) Check all conversion costs: desktop versus mobile3) Implementing bid adjustment based on the location of the visitor4) Eschewing remarketing campaigns with low click rates5) Implement ClickGuard  Is it worth investing in ClickGuard? If your account has a large investment in Google Ads or Bing ads, ClickGuard can help save investments by blocking fraudulent clicks. Advertisers who have a good share of their online traffic from paid campaigns can avoid losing customers because of fraudulent clicks that have exhausted their campaign budget. Rotamáxima uses this type of tool, combined with other technologies to help customers to achieve more qualified traffic.Click here to hire the ClickGuard tool on your own, or contact us by email contato@rotamaxima.com.br.

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]]> Invalid Click blocking tools https://blog.rotamaxima.com/invalid-click-blocking-tools/ Thu, 10 Jun 2021 02:11:30 +0000 https://www.rotamaxima.com.br/?p=6624 According to Bing anti-fraud director, Microsoft’s search engine, fraudulent clicks are growing at a rate of 50% per year. This means that robots may be programmed to click on your ads to spend your campaigns budget. It is possible to identify click fraud in a variety of ways. If you track your ad account daily, an abnormal cost increase over a given period may indicate click fraud. Also, if you have access to the IPs that accessed the site, you can identify by the number of accesses. Another more effective way to protect your money from robots or competitors who spend your account budget are click blocking tools. ClickGuard is a tool that seeks to accomplish this purpose by preventing your ads from continuing to be consumed by fraudulent users. What are the most common types of fraudulent clicks? Multiple human clicks – These can be made by competitors or people looking to exhaust the advertiser’s budget. They repeatedly click on their ads in and out of the page for their balance to run out. Robot clicks – These are schedules or scripts created to click on your ads automatically. They simulate browser navigations by clicking on ads with no purchase intentions. Mobile – Mobile invalid clicks are becoming more common, because they are more difficult to detect, because this type of fraudulent click can be “made up” in the form of applications. An average user can download a game on their mobile phone, for example, and every click the user makes while playing a game could be a hidden click on an ad without them knowing it. Click Farms – These are large-scale operations specially designed to click on ads and spend ad budget. A lot of people are hired to click on ads to end the campaign budget. How does the fraudulent click protection tool work? ClickGuard works by installing a script on every page of your site and linking tracking code to ad tools such as Google Ads and Bing, for example. Thus, ClickGuard tracks the action of users on your website by collecting activity data and information. Each action that users take is analyzed by the tool and classified into valid or fraudulent actions. When a fraudulent action is identified, the tool records the user’s IP and automatically registers it in the IP blacklist in Google Ads. That way, your ads will stop being shown to  that person. If it’s a robot that’s switching from IPs to spending your campaigns’ budget, ClickGuard detects the IPs track and sends it to Google to automatically lock. Google Ads has an automatic detection of fraudulent clicks when your ads are being clicked by robots and returns money in the form of credits, however, the tool is not one hundred percent efficient and allows you to submit a fraudulent click analysis request. In addition to blocking IPs and fraudulent devices, ClickGuard automatically sends requests when fraudulent clicks are identified in your campaign. How much does ClickGuard cost? Is it worth investing in ClickGuard? If your account has a large investment in Google Ads or Bing ads, ClickGuard can help save investments by blocking fraudulent clicks. Advertisers who have a good share of their online traffic from paid campaigns can avoid losing customers because of fraudulent clicks that have exhausted their campaign budget. Rotamáxima uses this type of tool, combined with other technologies to help customers to achieve more qualified traffic. Start Free Trial. 7 days risk free. Click here to hire the ClickGuard tool on your own, or contact us by email contato@rotamaxima.com.br. 

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