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Digital Marketing: Everything you need to know!

Digital Marketing is all marketing carried out through the internet, not just the dissemination of products and services. It also encompasses the sales strategy, price and the definition of how to meet the needs of the target audience.

If you want to know more about Digital Marketing, continue reading this article and check out the information and tips presented in the following topics:

  • Digital Marketing: What is it?
  • Types of Digital Marketing 
  • Advantages of Digital Marketing
  • Strategies for Digital Marketing
  • Metrics 

 

Marketing: What is it?

Even if it differs from traditional marketing, done outside of the internet, in different ways, the basics of digital marketing are the same. To better understand it is possible to quote mix marketing. It encompasses the concept of the 4 “Ps” of marketing, which are the strategies to bring the company closer to its audience. Even in the digital world, they remain very important. They are as follows:

  • Product;
  • Price;
  • Place;
  • Promotion.

Product

It is what your company sells, what are its advantages for the consumer, how does it meet their needs, what are its characteristics.

Price

It is the value of the product for the customer, and it needs to be attractive, it can have discounts and offers, in addition to guaranteeing the necessary profitability for your business.

Place

It is where your product is offered, how it can be segmented to your audience, how your logistics and storage work.

Promotion

These are the channels for promoting your product, how it is presented to the consumer, what are the strategies for your audience to know your brand.

All these marketing concepts are important and useful for your strategy when it is transferred to digital marketing. After all, you need to have a product that matches what your audience is looking for, be offered in the right channels and at a consistent price.

And for all this to be possible, it is necessary to know the best way to promote it. In addition, with the increasingly frequent use of online tools, another P has emerged, for People.

This is because with greater consumer interaction with the brand, when using virtual media, people began to influence this process. Today, there are a total of 8 Ps, being added the following:

  • Processes: how the product is manufactured;
  • Positioning: how the customer perceives the brand;
  • Performance: what are its differentials.

 Types of Digital Marketing




The main digital marketing strategies are:

  • Inbound Marketing;
  • Content Marketing;
  • SEO
  • Sponsored Links

Although they may seem the same thing at first, it is possible to differentiate them according to the way they are put into practice. With good strategy and performing those types of digital marketing efficiently, the “P’s” will successfully complement each other.

Inbound Marketing

This type of digital marketing is also called attraction marketing, and this definition explains its concept well. That’s because, when using it, the objective is that people are attracted to the company.

But that doesn’t happen because the consumer wants to buy your product. First, he gets in touch with the brand because it offers interesting and relevant content, which is most easily done through online channels.

In Inbound marketing, unlike Outbound marketing, aka traditional marketing, which relies heavily on ads, the company offers a solution to your audience’s problems or needs. But not directly, using your products and services.

At first, the company shows credibility and authority, providing reliable information for the consumer to make a decision. Here, the idea is to present your expertise, so that in a second moment the sale happens.

To this end, the brand uses digital marketing channels to get closer to the public and create an audience, with the aim of increasing their interactivity and earning their respect. In addition to creating a link with the consumer, this tactic allows you to know more about the target audience.

Content Marketing

For Inbound Marketing to be put into practice, content marketing is used, which consists of publishing information of interest and relevance to the target audience. This is done through online social media.

Today, this strategy is quite efficient, as consumers increasingly search the web for information, answers and guidance on a daily basis. By offering this content to them, the brand is able to attract and win more customers, leading them to make the purchase.

However, the company needs to position itself properly in the purchase journey of its potential customer. This requires identifying which media he uses the most and being present in them.

Thus, content marketing is mainly done through the following channels:

  • Blog;
  • Institutional Website;
  • Social networks;
  • E-mail marketing;
  • Newsletter;

SEO

Another type of digital marketing is SEO or Search Engine Optimization, this acronym referring to search engine optimization. Its purpose is to make your website or blog and rank it well, appearing in the top positions of online organic searches (non-paid display).

Being among the first in the search results or even on the first page greatly increases your chances of having a greater number of visits every day. As a result, more internet users know your brand, which is essential for inbound marketing to work.

And to be well positioned it is necessary to follow some rules, determined by search engines, such as Google, who want to offer their users the best experience in terms of navigation. To do so, they leave the contents considered best among the first.

This means that the content is original, with well-written texts that have cohesion and relevant keywords in accordance with the interests of the Internet user. It is also necessary to have quality images that are properly named.

These are just a few examples of SEO techniques. There are many others, which contribute to your website or blog appearing more often in organic search.

 

Sponsored links or PPC

Sponsored links are ways to advertise on search engines like Google, Yahoo !, Bing etc. Sponsored links are pay-per-click ads that are typically located at the top and bottom of Google and, unlike organic search, have an “ad”  in the front of the search result.

The advantages of using this marketing channel is that the results tend to appear quickly. Therefore, it is a strategy widely used by companies of different sizes that invest in digital marketing.

Another important point is that for the strategy to continue to give results, a continuous investment in the ad tools is necessary, as it works in a similar way to an auction and, once interrupted, the ads stop being displayed. This is one of the main differences between sponsored link and SEO.

Advantages of Digital Marketing

There are many advantages of digital marketing, see what they are:

Interaction with the target audience

The interactivity that a brand can have with its audience when betting on digital marketing is possibly one of its most attractive differentials. With this greater interaction, it is possible to gain credibility and trust, in addition to getting to know your target audience better.

Greater reach

With digital marketing, companies can gain greater visibility and be known throughout the country and in other countries. You don’t have to be a big corporation to do this, as long as you can serve customers spread across your country with adequate logistics.

Targeting

One of the main differences between digital marketing and traditional marketing is the possibility of targeting your actions. If on TV, radio and newspaper a single ad reaches a diverse audience, online it is possible to promote specific actions for each group.

Ease of measurement

Investing in digital marketing also becomes safer, as it is easier to evaluate the results obtained. Today, there are different ways to measure results, including knowing which actions had more or less effect.

In case you currently have any issues measuring your results or want to improve them, as well as the SEO, we can help you, just book a call with us and we can discuss what’s the best approach for your business and assist you on improving your overall digital position. Click here, to be redirected to our website https://rotamaximadigital.com/.

Digital Marketing Strategies

To use digital marketing and get the expected results, it is essential that there is a well-built strategy. It depends on the peculiarities of each company, and it is necessary to take into account product or service, market, target audience and trajectory.

Here are the main steps to build the best online marketing strategy:

Step 1 – Determine goals

Know what your company’s goals are with digital marketing. Gain visibility? Increase leads? sell more? Have virtual authority? Greater visibility? Keeping this in mind helps you choose the best channels.

Step 2 – Choose the communication channels

Research with your target audience which are the media they use the most and, among them, choose the most efficient ones for your strategy. Therefore, it is important to know how it works and what are the features of each channel.

Step 3 – Make a publishing schedule

It is important to delegate functions to your team, in order to have professionals responsible for publishing and monitoring the channels. It is also essential to respond to all messages you receive, another way to promote interaction with the public.

And to ensure organization and good management, nothing better than a publication schedule, even if there is more than one person responsible for this task. In this way, extra publications or failure to respond to a consumer are avoided.

Step 4 – Assess the hiring of experienced professionals

Creating a digital marketing strategy requires a good assessment of the market segment and target audience, as well as the channels to promote actions. In this sense, it may be necessary to hire a digital marketing agency.

With trained and experienced professionals, it is possible to follow the right path with more practicality, without making common mistakes that happen when you don’t have the necessary knowledge load. The agency can only provide consultancy or get hands on.

Step 5 – Measure the results

Track and record all information about the results obtained with the actions. This is all useful for later analysis and you can find out if the results are what you expected.

Digital Marketing Metrics

To measure and analyze results, there are different metrics, that is, techniques that contribute to obtaining more accurate data. Here are some of them:

Unique Visitors

How many visitors have accessed your website or blog in a given period of time.

Sessions

Interactions, such as clicks and pages visited, from each visitor.

New Sessions

This is another metric similar to the previous one, with the difference that even if it is a single visitor, it counts as a new session if he returns to your page 30 minutes later. This attitude indicates high power of attraction.

Type of traffic

It is the origin of the visit, which can be organic, through search engines, or paid campaigns, which will depend on the channels used.

Bounce Rate

Percentage of visitors who just enter the site and then leave, without interacting.

Return on Investment

Aka ROI, it is the difference between the sum of digital marketing expenses and the value gained from conversions resulting from online actions. The gain must be greater so that your business does not have a loss.

Customer Acquisition Cost

Indicated by the acronym CAC, it serves to identify how much your company spends to win each customer. To have a positive result, the cost must be lower than what is spent on digital marketing with each customer.

These are just some existing metrics to measure the results of digital marketing actions promoted by your company. In addition, it is important to evaluate which of them can be used by your business.

Anyway, this step cannot be skipped. After all, if the results are not as expected, it is necessary to review the strategy and adjust as necessary so that better results are achieved.

What’s more, there must be professionals on your team dedicated to this task. They should also know how to get the job done so they don’t get the wrong results.

11 Indispensable Digital Marketing Tools

As you may already know, digital marketing is an essential part of promoting business and products in this new market based on the online world.

Every year, there are more companies realizing this and therefore, it is critical to understand the trends as well as the basic rules of this game.

Also for this reason, it is important to keep up to date, reading and studying whenever possible and in this sense, today we have a very specific objective: to offer an overview of 10 indispensable tools for digital marketing.

Just the sum of what you need to know to succeed in your future campaigns. Come on?

1 – Google Ads

 Google Ads is one of the tools most widely known and used in online marketing and has a fairly simple operation, although there is a learning curve for optimal use.

The system is based on choosing keywords related to your business or product, so that it appears prominently in searches performed by users.

In other words, if you offer grooming and grooming services for pets, for example, you choose common search terms related to your business, the region you operate in, and so on.

Some keywords can be very competitive, such as “lawyer” or “pizzeria” and in these cases, have a higher cost per click (CPC), which is how much you pay per person who accesses your ad.

Sounds difficult? Don’t worry, there’s another tool linked to this one that helps you manage and control your campaigns, number two on this list.

2 – Google Analytics

Google Analytics

Google Analytics is essential to build an image of how your site is working. This tool provides various data such as visitors, people online at the moment, visitor location, time spent on the page, bounce rate and much more.

In addition, you can link your Analytics account with Google Ads and import your Analytics goals into Google’s ad platform. Other features include separating traffic (organic, paid, etc), which campaigns the traffic came from, etc.

3 – Facebook Ads

Facebook

And speaking of targeting campaigns, the system Facebook Ads is one of the most accurate in this regard.

It is possible to create specific campaigns to target only young residents of São Paulo who enjoy gastronomy, or people who live alone in Porto Alegre, but have cats, for example.

Of course, there is also a learning curve for ad optimization, but Facebook includes metrics and other tools to make life easier for those new to digital marketing.

On the platform, integrating different elements within the same campaign, such as your landing page, ecommerce, website or blog, is relatively simple, but the highlight is the analysis tools, whose first example follows.

4 – Google Page Insights

Page Insights

As we mentioned in the update posts Google Speed , the site loading speed is one of the pillars to achieve good performance in organic searches and Google Ads.

Therefore, Google provides a tool for developers that offers tips on how to make your site faster and decrease its loading time.

5 – Linkedin Ads

Linkedin

Need a more specific platform for your online campaigns? One of the best alternatives on the market is LinkedIN.

Mainly, because it is a social network aimed only at professionals, which means that the audience is already pre-segmented and therefore, it can be the ideal platform for ads for MBAs or short-term online courses, for example.

The system works similarly to Facebook Ads, that is, there are many possibilities for targeting and segmentation, as well as performance analysis tools.

6 – Marketplaces

Unlike previous tools, marketplaces does not refer to a specific software or system, but to a digital marketing concept.

Among the biggest and best national examples of the format are Submarino, Americanas and other giants in the sector, which bring together third-party products in their e-commerce.

The logic is as follows: you take advantage of the traffic from these most popular sites to offer your products on your pages, in exchange, you pay commissions to the network you are using.

As this does not make it impossible for you to have your own ecommerce, it becomes a way to expand your earning possibilities, in a reduced time, at a predictable cost.

7 – MailMarketing

This is one of the least understood tools on the market, precisely because many people and companies misuse it.

Within a well-planned campaign, a company can gather a large number of leads from potential consumers and there is no better way to communicate with these people than through emails.

The problem, as we said, is companies that send messages just for the sake of sending, repetitive, insistent, disconnected with the profile or interest of their audience.

In this sense, we started to highlight an essential piece for the success of online campaigns: the integration and balance of strategies across different platforms, but we will include this subject in the next topic.

8 – Marketing Automation

At this point, you may be thinking that there are too many tools and that you need a deeper explanation about each one of them.

While this is true, there is an even more important third point: once you start your digital marketing campaigns, you and your team will have many aspects to manage.

Creating and posting content on various social networks, designing campaigns, A/B tests and a multitude of technical and/or routine aspects, whose execution can be very time consuming.

Therefore, it is essential to choose anwell automation tool, especially for creating and managing content and monitoring results.

Otherwise, dealing with so much data, spread across multiple platforms can become an impossible task.

9 – Landing Page Creation

When you launch online ads, the initial objective is to attract leads, or followers that are, basically, potential customers.

When such a person clicks on an ad, they should be directed to a landing page, which can be generic or specific.

In many cases, this is the person’s first direct contact with your business and therefore, you must have a page specifically designed to receive them and collect data such as email, for example.

There are numerous landing page creation tools on the market, but the most important thing right now is to understand that this page corresponds to greeting a customer who has just entered your store.

Even if you don’t buy anything, you want to make a good impression and, if possible, understand their habits and preferences, so you know what you can offer that person in the future.

10 – Google Tag Manager

Tag Manager

Tag Manager is a Google tool to simplify the process of adding code to the website. On the Tag Manager platform, you can add HTML snippets, Google Ads conversion code, Facebook Pixel, Remarketing, etc.

11 – WordPress.org

When you decide to create your online store or your website you will be faced with a world of options. Which platform to use? What language? What website format? Well, WordPress is one of the most used options when we are talking about digital marketing and today it is already the main website creation platform in the world.

For digital marketing purposes, WordPress really can’t be beat, and as a complete website building tool, most of the world would agree. More than 74 million websites on the internet are built using WordPress, making it by far the most popular content management system (CMS) available to anyone. If you are still not convinced, think about big sites like: Revista Veja, Revista Quatro Rodas, TV Gazeta and Gazeta Esportiva, Santos Futebol Clube, Blog do Elo7, Toyota, CNN, The New York Times, Ebay and even Facebook Newsroom. They all use WordPress. Oh and we forgot one: Beyoncé. That’s right, the queen of pop herself uses WordPress to host her content, post recent updates and keep her millions of fans informed.

All of these big players didn’t just choose WordPress on their own, they chose it for a reason. WordPress is easy to use, affordable to be SEO optimized, has many professionals available in the market and is a free platform. Hence, it has become an obvious choice for many companies, celebrities and news outlets looking for a comprehensive and fully customizable CMS. For every person and goal a website platform can be the best. However, WordPress has been a great option for those who want flexibility and modernity for their websites.

WordPress offers two versions of its services: The first is WordPress.com which is the paid version of the tool, but it is very limited. The recommended version is WordPress.org which is free and you will only have to pay the cost of your domain (URL) which is around R$40 per year and the cost of a hosting server that there are options on the market from R$5 per month. Either way, a WordPress site can be designed and built for little to no money.

A Final Word About These Tools and Concepts

For those starting out in digital marketing, much of what we said may seem quite confusing after all, if you’ve never run a lead capture campaign, it’s hard to imagine what it is, or how it should be, a landing page.

But believe me, even if you have been on this road for some time, there is always something to learn.

In the digital world, techniques are dynamic, new tools appear frequently and the only solution is to always study and keep an open mind.

The good news is that, with patience and dedication, any type of business can benefit from digital marketing, due to its two main characteristics:

  • Low cost;
  • Precise targeting

Putting these two points together, we arrive at an unbeatable return on investment potential compared to any traditional advertising method.

And if your question is related to the specific software you can use, as in the case of automation, for example; know that the options are many and it will be necessary to experiment a little.

Because if it hasn’t been clear so far, it’s worth emphasizing: digital marketing is constant learning and more than that, adapting to your individual case.

Despite the general logic that governs online campaigns, deep down, your practice determines what is most effective for your business or product and thus, it is more important to test alternatives, than to anchor yourself in just one from the beginning.

Unless, of course, you decide to hire an agency to manage your campaigns, but in this case, that’s another conversation.

Tagged with digital marketing

In case you currently have any issues measuring your results or want to improve them, as well as the SEO, we can help you, just book a call with us and we can discuss what’s the best approach for your business and assist you on improving your overall digital position. Click here, to be redirected to our website https://rotamaximadigital.com/.

How Can You Prevent Fraud Clicks from Happening with Your Google Ads Account?

people using hand click searching browsing internet page on computer touch screen. Data Information Networking Concept,with copy space.

Invalid fraud clicks in the Google Ads platform can be a huge cost for advertisers and severely devalue your business, making it difficult to stay afloat in the competition.

Invalid clicks happen when a user has clicked on your ads without any intention of buying, meaning they are looking to waste your time, money, and resources.

Don’t let invalid clicks damage your business! There are several tools such as ClickGuard, with artificial intelligence that automatically detects invalid clicks and flags them for advertisers.


Global ad fraud is rising

According to martechseries.com, losses from ad fraud are set to have reached $35 billion globally in 2020. Reports are also forthcoming that they’re costing 20% of all consumers’ advertising budgets.


What is the Difference Between a Bot and a Fake Click?

A bot is an automated program that can make use of artificial intelligence to complete tasks like sending e-mails, monitoring social media feeds, or completing online forms. A fake click is a method used by spammers to make it look like they are generating traffic for the website they are promoting.

Hackers use bots to launch DDoS attacks on other websites and spam other users on social media platforms. The only difference between a bot and a fake click is that bots are used for malicious activity whereas fake clicks are just used for advertising purposes.

The Danger of accidental Clicks and Why You Should Be Worried

A study done by Google and Ipsos MediaCT found that over 20% of online impressions could be considered accidental clicks, costing advertisers $7 billion in wasted spend annually. And this number is steadily increasing as more and more people use their mobile devices to access the internet and click ads accidentally while scrolling through their news feeds or opening emails.

How does this happen so often? It all comes down to not paying attention – we often click on ads without realizing what we’re doing because we’re focused on other things.


Ways to Protect Yourself from Potential Invalid Click Fraud

Invalid clicks are a widespread issue that can affect both advertisers and publishers. When invalid clicks happen, fake traffic visits the website and generates fake engagement, such as page views and clicks on ads. This results in increased costs for advertisers and decreased revenue for publishers.

But, with the use of new technologies like machine learning algorithms, click fraud is now easier than ever to identify and prevent.

The following are the most effective ways to prevent click fraud:

1) Disabling third-party search on Google Ads
2) Check all conversion costs: desktop versus mobile
3) Implementing bid adjustment based on the location of the visitor
4) Eschewing remarketing campaigns with low click rates
5) Implement ClickGuard 

Is it worth investing in ClickGuard?

If your account has a large investment in Google Ads or Bing ads, ClickGuard can help save investments by blocking fraudulent clicks. Advertisers who have a good share of their online traffic from paid campaigns can avoid losing customers because of fraudulent clicks that have exhausted their campaign budget.

Rotamáxima uses this type of tool, combined with other technologies to help customers to achieve more qualified traffic.Click here to hire the ClickGuard tool on your own, or contact us by email [email protected].

4 Major changes in Google Analytics 4

Released in November 2005, Google Analytics has been used by around 49.95% of the top 1.000.000 websites, being the most widely used website statistics service.

Although there were several discussions about the impact in terms of speed loading that GA could cause, in December 2009, Google introduced asynchronous JavaScript code to reduce the risk of slowing the loading of the pages tagged with the ga.js script.

Recently Google introduced a new approach for GA.   With Data Studio, Big Query, and all Google Platform solutions combined, Google Analytics has been shifted from a measure and reporting tool to a “Big Data Collector”. The events as data points were used in GA since its release back in 2005, however, GA4 was developed to give us more flexibility in the way we gather data across devices.  

Behind the scenes, it has a new approach that empowers GA to be able to collect data from multiple sources, like ATM, Sales Points, APPs, and Websites.

In this article, we won’t cover all new features in Analytics, because it is changing day by day.  However, we are going to talk about the main differences between GA4 and old versions that definitely can’t be ignored. 

1 – DEVICES

It was hard to track APPs.

A new architecture lets us install data point collectors cross-devices (and cross-domains). The main purpose in these actions is to combine incoming data from different origins and store it in one reporting interface.

In addition, Google now has Google Analytics for Firebase, with an SDK for IOS and Android, as well as a javascript Library.

The analytics of page views, bounce rate does not quite fit into tracking mobile applications, that’s why GA4 emphasizes the use of Events, instead of generic Gtag collector. 

2 – DATA MODEL

To unify all different data collection methods and the data that comes into the systems from different devices, it was necessary to completely rethink how Google Analytics work.

The data produced in a mobile app is completely different from a website. So Google got rid of talking about page views, transactions, social interactions, and unified it under one concept.

These are the events.  

Events can be anything you’d like them to be.  You can name your event, page view, screen view, or app view, and then you can collect any data you want.  Additionally, you can send extra data as values, like geolocation, specific attributes, and so on and so forth. 

Afterward, you can add these values and then filter through segments in your analysis stage.

In order words, you can combine different data and then compare them against each other.

Planning is therefore a crucial part of working with GA4.

3 – NEW VIEWS 

It has fewer “automatic” assumptions and more personalization.

GA has many ways to answer the questions you might have for your data. However, now an event can be any type of data, being harder for the tool to make any kind of assumption about the data that is coming to the system.  So you can expect fewer standard and auto-generated reports from GA4 system. 

Now, instead of working with pre-built reports, you can query your data in a very flexible way. 

It is possible to build funnels, which means GA is making a shift to be less reporting interface, where you simply view your data and see what’s going on, to become a platform where it gives you the DIY tools for your reporting.  

GA4, is providing an alternative for tools like Microsoft Power BI, which allows us to integrate data between GA and Google Big Query, which is their data warehouse solution.

For a well designed report you can pull the data from GA4 to Google Data Studio. 

4 – NEW PERSPECTIVE

The simplified data model allows you to be more flexible with the information you send into the system. 

Being Google Analytics less opinionated about which device or which business is being tracked, it opens up a whole new world of customizations as your GA setup won’t be the same as no one else.

GA is shifting the focus to a measurement and analysis platform, leaving up some of the functionality of reporting to tools like Google Data Studio or Big Query.

Stay tuned for more information regarding Google Analytics and developments here in Rotamáxima.

 

Powerful SEO words that make people act

SEO analysis isometric composition with web optimization symbols vector illustration

Content that delights people and makes them get the most relevant information, it’s made by words that impact readers. Strategically chosen words that have the power to influence people to take the attitude we want, making our revenues increase and we have more success in viewing our content.

This type of strategy goes beyond just knowing how to write the language in a cultured way, you need to know the words and how to make readers become customers and take attitudes to consume your products or services. Plan to reach as many people as possible who will really be interested in our content and make them browse our site and be able to answer your questions, solve your problems or purchase products that can bring practicality and comfort to your day to day.

There are several techniques that are used by professional writers such as copywriters, political leaders, salespeople, large digital influencers and many other profiles, people who with the right words can engage others to buy your idea. They know exactly which word the reader will be attracted to and click on the content to learn.

For starters, it is very important that your title is well structured, because that is where 80% of the content idea is. You can use more than 170 Persuasive Words that are used to convince you. That’s because it’s in the title that people feel the urge to click and learn more about the message that the text will pass.

Using keywords to sell more

Keywords are widely used in search engines. It could just be a word or an expression. Like “sell more” or “how to do to sell more?”. With the correct keywords, you can reach even more customers to purchase your products and services.

It is necessary that the keywords are in the text in a natural way, so that the reading is smooth and it is not possible to notice that the words were structured to optimize the search engine flow. To do this, you need to analyze your keywords well, understand what your customer is looking for and what is the best way to show this content.

That way, they’ll share your content and interact even more with your posts. With the right words, it will greatly increase the chances of expanding your sales and having your customers satisfied. You need to create a strategy that unites the right words with SEO and Marketing. Something that demonstrates this union well is the Keyword Guide, Google Marketing and SEO.

Select the right words for the title

In the midst of so much content that exists on the internet and the numerous sources, if the reader is not attracted by the title, surely he will not read even the first paragraph of its content and will proceed to the next text that appeared in his search or simply not end reading the title for lack of creativity or for being too repetitive.

In addition to being able to put together a captivating structure so that people take positive attitudes when reading your content, it is important that the title provokes an action, that has a verb that clearly expresses this idea and boosts the reader and wants to take exactly that action that you are inducing.

It is important that your title be clear. If your intention is to promote selling, it is necessary that the title is more than just “Sell More”. There need to be other elements that make the reader interested in the content, which causes eager and emotions, such as curiosity, desire to buy, status, enthusiasm or want to know more about certain content.

So, place the elements that make it clear that there is a plan or an effective method, focus of your article, that will be read below. We’ve separated a list of words that are powerful to help you sell more. Thus, as the use of the keywords should be chosen consistently, without excesses, because it can harm a pleasant reading.

Use creative titles, and not only “Sell More”, use something that makes an impact, such as “Write with more persuasion and have the power to sell more”. In this way the word power, gives the reader a sense of strength about something, and the word persuasion is the idea of being able to influence other people. It’s fantastic how few words can increase the conversion from 60% to 94%.

Writing is certainly a great resource to make readers really compare their idea, product or service, but you also need to have knowledge in other areas that make the SEO technique even better. Learn all about the main techniques of search engine optimization.

Another very important factor is that in addition to having content that is attractive to the vast majority of users, it is necessary that the availability of the content is always online. Hostinger has a platform capable of making your website or blog always visible to any user in the world, the user will be able to see your content safely and with a fast navigation. Good content on a slow website it will certainly discourage the reader to continue viewing the content.

Use your knowledge in the subject for your advantage

When you have complete knowledge of what you’re talking about, people need to feel that when reading your content. Thus, your SEO technique, joining with keywords, will cause traffic to increase on your page.

So instead of “Method to be more productive”, you can try something like “Fully effective and Proven Method to be More Productive”. Do you see the difference? With the keywords, you can attract the reader to the content. Then, with the “Fully effective and proven” part, you demonstrate security that this method, that the user will read about is not a scam, on the contrary, it works fully so far and there is still evidence that the results are real.

This way, you do not need to exaggerate in the information or put something that is not true about the subject. It is very important for the reader to feel confident in what is reading, to than recommend it to others. This makes SEO even more efficient in search engines.

With more views in your content, the financial return is even higher. Therefore, good digital marketing planning can generate new leads and new customers. You can with correct and decisive words, leverage your online platform for free and with financial return.

Writing needs to have mental triggers for people to take action. It is necessary to write and put the reader inside the story, make him feel that he is using the product, buying the idea, using the service and feeling the happiness of having what he is offering and standing out from other people.

Want words to make the reader feel safe, curious, and interested when reading your content? We have separated some words to make it easier to develop the idea, check out:

  1. Secret
  2. New
  3. Launch
  4. Uncovered
  5. First
  6. Unique
  7. Rare
  8. Unknown
  9. Reveal
  10. Disclose
  11. Classified
  12. Confess
  13. Special
  14. Popular
  15. Tendency
  16. Practical
  17. Completely
  18. Fascinating
  19. Intriguing
  20. Exciting
  21. Bold
  22. Transform
  23. Inspiring
  24. Worthy
  25. Impressive
  26. Dazzling
  27. Adorable
  28. Irresistible
  29. Tempting
  30. Forbidden
  31. Wish
  32. Provocative
  33. Sexy
  34. Astonishing
  35. Life Changing
  36. Challenge
  37. Revolutionary
  38. Discover
  39. Comtemporary
  40. Extraordinary
  41. Sensational
  42. Amazing
  43. Spoiler
  44. Unexpected
  45. Shocking
  46. Proven
  47. Validate
  48. Genuine
  49. Certain
  50. Legitimate
  51. Reliable
  52. Official
  53. Secure
  54. Research
  55. Studies
  56. Findings
  57. Solution
  58. Complete
  59. Understanding
  60. All Inclusive
  61. Definitive
  62. Authority
  63. Infallible
  64. Strategy
  65. Expert
  66. Powerful

With these word tips, good SEO planning, a platform that ensures your website, traffic will increase facilitating the achievement of your goals in the digital world.

Invalid Click blocking tools

According to Bing anti-fraud director, Microsoft’s search engine, fraudulent clicks are growing at a rate of 50% per year. This means that robots may be programmed to click on your ads to spend your campaigns budget.

It is possible to identify click fraud in a variety of ways. If you track your ad account daily, an abnormal cost increase over a given period may indicate click fraud. Also, if you have access to the IPs that accessed the site, you can identify by the number of accesses.

Another more effective way to protect your money from robots or competitors who spend your account budget are click blocking tools. ClickGuard is a tool that seeks to accomplish this purpose by preventing your ads from continuing to be consumed by fraudulent users.

What are the most common types of fraudulent clicks?

Click cheats
  • Multiple human clicks – These can be made by competitors or people looking to exhaust the advertiser’s budget. They repeatedly click on their ads in and out of the page for their balance to run out.
  • Robot clicks – These are schedules or scripts created to click on your ads automatically. They simulate browser navigations by clicking on ads with no purchase intentions.
  • Mobile – Mobile invalid clicks are becoming more common, because they are more difficult to detect, because this type of fraudulent click can be “made up” in the form of applications. An average user can download a game on their mobile phone, for example, and every click the user makes while playing a game could be a hidden click on an ad without them knowing it.
  • Click Farms – These are large-scale operations specially designed to click on ads and spend ad budget. A lot of people are hired to click on ads to end the campaign budget.

How does the fraudulent click protection tool work?

Click Protection

ClickGuard works by installing a script on every page of your site and linking tracking code to ad tools such as Google Ads and Bing, for example. Thus, ClickGuard tracks the action of users on your website by collecting activity data and information. Each action that users take is analyzed by the tool and classified into valid or fraudulent actions.

When a fraudulent action is identified, the tool records the user’s IP and automatically registers it in the IP blacklist in Google Ads. That way, your ads will stop being shown to  that person. If it’s a robot that’s switching from IPs to spending your campaigns’ budget, ClickGuard detects the IPs track and sends it to Google to automatically lock.

Google Ads has an automatic detection of fraudulent clicks when your ads are being clicked by robots and returns money in the form of credits, however, the tool is not one hundred percent efficient and allows you to submit a fraudulent click analysis request. In addition to blocking IPs and fraudulent devices, ClickGuard automatically sends requests when fraudulent clicks are identified in your campaign.

How much does ClickGuard cost?

Is it worth investing in ClickGuard?

If your account has a large investment in Google Ads or Bing ads, ClickGuard can help save investments by blocking fraudulent clicks. Advertisers who have a good share of their online traffic from paid campaigns can avoid losing customers because of fraudulent clicks that have exhausted their campaign budget.

Rotamáxima uses this type of tool, combined with other technologies to help customers to achieve more qualified traffic.


Start Free Trial. 7 days risk free.


Click here to hire the ClickGuard tool on your own, or contact us by email [email protected]

3 unusual tips for freelancers to increase online work productivity

Freelance work is gaining more and more notoriety around the world. In Brazil it is no different. For those who have not heard of this type of work modality, we will explain. Those who choose to work freelance (also known here as informal) do not need to be affiliated with companies or institutions, offering services autonomously and without the need for a contract.

In many cases, freelancers are able to give their price and also set the deadline for work, but they can carry them out at the most convenient time, such as at night, for example.

When we talk about the digital freelancer, we refer only to those who work through the internet. Some types of jobs are: administrators, designers, content producers, social media, and more. But it is a fact that most professions can be carried out informally, either to carry out work for institutions or even other individuals.

The biggest advantage of the freelancer is having the opportunity to work on the place and time you want. With the Covid-19 pandemic and the increasing possibility of performing 100% online services, many are migrating to this type of work.

Despite these positive points, many others need to be observed. Freelancers need a whole structure to do their job. This involves electronic devices (which may vary according to the services provided) and also a good internet connection.

But it is not because the work is autonomous that the care of online security should be reduced. Quite the contrary. Good practices need to be strengthened so that the worker is sure that your service is delivered in the best way, from installing a good antivirus to using the VPN connection when performing the tasks.

You are in doubt about the topics mentioned in this article or even need practical tips to apply in your day-to-day freelancer. So check out this exclusive article 3 unusual tips that can increase your productivity and also your online security. Let’s go, shall we?

Don’t forget cybersecurity

While we are surfing the internet we are sharing our data, sometimes we how that, but often dont. So it is essential to make sure that your browsing is 100% safe and that nothing that can cause embarrassment to you or your work will be leaked.

The danger of hackers and data leakage is always increasing. Especially if you work somewhere with public wi-fi, but also at home, it is vital to have a firewall and a CONNECTED VPN connection, so that all your traffic is encrypted and secure. If that’s the case, you can focus freely on work and need to worry less about the pitfalls of the internet.

Try working offline when possible

Whenever possible, even return to handwritten notes, as this can be surprisingly invigorating for your eyes and brain. You can type everything later or even use a drawing tablet to get an instant digital version of your notes. We know how much it takes to save our files in the cloud, but so far the software is improving. We know the dangers that the connection can bring, it is possible to perform all the work offline and save instantly as soon as the internet is turned on. Platforms like Google and Asana already work in this way.

Work in relaxing places

This last tip is linked to the productivity of the freelancer. Day by day can be quite stressful, but being a freelancer, nothing prevents you from working in a relaxing place. In fact, as mentioned earlier, this is one of the main advantages of freelancer: the freedom to come and go. Parks and other public places are a good choice. Again, make sure that you are using secured internet networks and that you are also performing good protection practices.

Conclusion

Be sure to protect yourself while we’re working as a freelancer. Although this type of professional is self-employed —even choosing the workplace and also your internet connection—not protecting yourself using good practices and a VPN connection could turn out to be a big mistake.

Nexialist Digital, why your company can benefit with this professional

By Leandro Endo

As I write this article, dozens of new digital marketing, productivity and management tools appear on the internet. According to a survey conducted by the chiefmartec.com, the global market has more than 8.000 digital solutions, in the areas of Email Marketing, Web Experience, Web Analytics, Audience Data, CRM, Chat Bot, among others …

Map with 8000 digital solutions. Click to enlarge.

With so much novelty being born at all times, it becomes impossible for any professional to know in depth all technologies and their benefits.

If on the one hand the expert professional is focused on solving a specific group of issues, on the other, the Nexialist works, for example, to understand the correlation between digital assets and the positioning opportunities of a company, in the complex chess of the competitive digital market.


Where does the term “Nexialist” come from?

The book “Voyage of the Space Beagle”, written in the 1950s by A. E. Van Vogt, tells a science fiction story, where a group of scientists aboard a spaceship navigates distant planets.

The central character, Dr. Elliott Grosvenor, was the only nexialist on board. In several dangerous situations it was Elliot who emerged as a hero, thanks to his ability to integrate different subjects or disciplines such as psychology, chemistry and physics in the search for the solution or salvation of the team.

History shows us that it is not always the expert who finds the solutions, just as generalists often fail to find the answers by themselves. In addition to the specialist and the generalist, there is the nexialist professional, able to connect people and apparently unrelated knowledge in search of finding links in the information.

Nexialists try to add a little order to chaos, confusion, excess information and opportunity.

Some characteristics of this profile are:

Communication: the nexialist has assertive communication, manages to be cohesive and effective in his messages;

Curiosity: different themes arouse the attention of this professional; everything is an opportunity to add new knowledge.

Multidisciplinary Vision: manages to establish connections between different themes, relating unlikely subjects;

Persuasion: has good capacity for argumentation and supports its vision in facts and data, not in opinions;

Proactivity: anticipates risks and needs, analyzes, plans and takes actions in advance;

Holistic view: able to look at the problem as a whole, no matter if an indicator alone is above average, the sum of forces and actions is what ensures a more consistent result in the long run;

Inquiring nature: always seeks the whys of things, is not content with the established standards;

Search for knowledge: the nexialist likes to know everything that is relevant, doesnt get tired of learning and seeking new answers.


5 essential marketing books for those who are starting out!

Be ahead of the competition by applying the best marketing techniques to win customers, add value and generate profits for your business.

The good progress of a company goes far beyond the offer of a quality product. Nowadays, the application of the right marketing, to the exact measure and time, also plays a decisive role in the direction of a business.

The purchasing process that the customer goes through, ends up defining whether the response to the acquisition of a product will be positive or negative, and all this occurs based on the marketing that was offered in this experience.

Added to the process, which requires time and study, to understand a wide range of people, we have the advent of the internet and digital media. These have completely altered the marketing sector.

So today to start working in this medium, it is necessary to understand that making only great publicity will not bring a successful result, and that marketing and technology can go hand in hand when well understood.

In this way, to help you start your career, we have separeted this list of 5 renowned books on the subject, which will make you see the market of promotion and consumption with the eyes of the new generation.

1. That’s Marketing – Seth Godin

The time has passed when marketing segment that was only about advertisements and tireless attempts to sell. With the world changes, this area has also changed, bringing advertising only as one of the numerous possible tools of work with.

The book “This is Marketing“, by Seth Godin, member of the Marketing Hall of Fame, teaches a new strategic approach to promotion and marketing, which is fully tied to the Internet and social networks. Through it, it is possible to redirect the concepts and techniques so that they are in accordance with the demands of today’s society.

The author also points out that, even though it can reach several people in many places of the world when using technology, it is necessary to be aware that all other competitors can do it also. Therefore, the premise of the work is to teach you to see beyond what is possible to see.

So, if you are thinking about starting the marketing career, this book is essential, based on an approach that has everything to do with the present day!

2. Marketing 4.0 – Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Due to the innovations brought by the Digital Revolution, it was necessary to rethink the marketing performance. The reimagine is necessary so that it was maintained the performance quality in most used devices in the digital age, such as smartphones, tablets and computers.

with this focus, the authors Philip Kotler, Hermawan Kartajaya and Iwan Setiawan produced the work “Marketing 4.0“. This reading can teach, step by step, the way to demystify digital consumption, where the value chain starts to present fewer and fewer intermediaries.

In addition, the book brings insights into the type of consumer that has been shaped by digital inclusion, which has little time and is bombarded with a lot of information in this medium.

If you’re looking to align the traditional marketing strategy you learned with today’s reality, to start your career, take into account the profile of the new consumer, this book is a key piece for your planning.

3. Hacking Growth – Sean Ellis, Morgan Brown

Hacking Growth is a field that emerged in 2010 with Sean Ellis, and is the subject of his book. This term is linked to the possibility of marketing seeking accelerated growth, through practices that identify critical points and bring solutions “out of the box”.

His working method functions as a cycle, in which, through the analysis of collected data it is possible to develop innovative ideas that are tested, which generate new data, which become new ideas, forming a cycle of analysis, testing and growing.

In addition, it can be said that the Hacking Growth plan is able to connect areas of your company that previously did not work together, such as technology, engineering and marketing, aligning the entire team in favor of development.

In a connected world like today, having a connected company becomes essential, so this work proves to be so important to the success of many businesses.

4. Master Content Marketing – Pamela Wilson

If we look more deeply at the shocks brought about with the advent of the internet, not only has the way marketing has changed, but the buying process has also changed. It is possible to say that now the client is the one who holds the power in the process, with this the thinking strategy needs to change.

Pamela Wilson’s book Master Content Marketing comes to tell you that the customer no longer has to wait for something that catches her eye, and can simply seek the answers to their own pain.

In this way, the author stresses that marketing should now think about offering content to the consumer, not just captivating ads, making creativity part of the daily routine.

For the development of this new consumption process, it is necessary to bring to the consumer a good experience with that product, even before the purchase is made.

5. The Digital Marketing Bible – Cláudio Torres

Our last reading indication is the work “The Digital Marketing Bible“, by Cláudio Torres, director of the project The Digital Enablers. This book brings a complete study on marketing and demystifies the entire process to start in the digital environment.

In this sense, it is indicated as the first step to immerse in this new system, the study and understanding of the main concepts and characteristics that shapes it.

This reading will also provide you with the discovery of 7 strategies that will facilitate your entry into the universe of product promotion and marketing, all through the analysis of new tools and technologies in the marketing industry.

So if a digital immersion in the world of marketing, was what was missing to start your career, reading this book becomes more than necessary and can lead you to discover many other ways of consumption.

Align yourself with the new forms of consumption of the digital age!

The use of the internet and digital media have grown globally, and with this, their insertion in everyday activities becomes almost inevitable. This all does not escape the professional environment, in any work the new technologies are being inserted.

In the market environment things do not happen differently, it is possible to see that even if marketing had not changed, the ways of life and purchase days have changed, which would make it impossible to promote and use obsolete tecnologies.

Therefore, we want the books brought in this post to help in directing learning and applying the new techniques of marketing. And yet, that you can start in this branch based on what is new in the market!

This post was produced by the team of PocketBook4You, a platform that offers hundreds of abstracts of books of the greatest authors and bestsellers of today, and has as main mission to bring diversified knowledge that fits in the daily life of each of its users, around Brazil and the world!

Bootstrap 4, reference guide with the most used elements

Bootstrap is an open source web framework for developing interface and front-end components for websites and web applications using HTML, CSS and JavaScript, based on design templates for typography, improving the user experience on a user friendly and responsive website.

The project was originally developed by Twitter, by programmers Mark Otto and Jacob Thornton.

Using Bootstrap makes it simpler to build responsive, code-friendly websites that make evolutionary and corrective maintenance faster.

To start using Bootstrap, all you need to do is import the CSSs and JSs files into your project.

Add the reference below in the header of your HTML document:

<link rel="stylesheet" href="https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/css/bootstrap.min.css" integrity="sha384-ggOyR0iXCbMQv3Xipma34MD+dH/1fQ784/j6cY/iJTQUOhcWr7x9JvoRxT2MZw1T" crossorigin="anonymous">

Also insert the JS (Javascript) files at the end of the code before closing the <body>

<script src="https://code.jquery.com/jquery-3.3.1.slim.min.js" integrity="sha384-q8i/X+965DzO0rT7abK41JStQIAqVgRVzpbzo5smXKp4YfRvH+8abtTE1Pi6jizo" crossorigin="anonymous"></script>
<script src="https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.14.7/umd/popper.min.js" integrity="sha384-UO2eT0CpHqdSJQ6hJty5KVphtPhzWj9WO1clHTMGa3JDZwrnQq4sF86dIHNDz0W1" crossorigin="anonymous"></script>
<script src="https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/js/bootstrap.min.js" integrity="sha384-JjSmVgyd0p3pXB1rRibZUAYoIIy6OrQ6VrjIEaFf/nJGzIxFDsf4x0xIM+B07jRM" crossorigin="anonymous"></script>

Once that’s done, your page is ready to receive the first Bootstrap code. But before leaving for the examples and references, it is important to note that Bootstrap has a screen resolution system. They are:

sm = 576 px
md = 768 px
lg = 992 px
xl = 1200 px

Check out the list of most used features:

1 Margin & Padding
2 Text Alignment
3 Text Transforms
4 Font Weight & Italics
5 Fancy Heading Text
6 Fancy Paragraph Text
7 Text Colors
8 BackgroundColors
9 Display Properties
10 Border-Radius
11 Box Shadow
12 Width & Height
13 Buttons
14 Cards & Cards Groups
15 Carousel
16 Collapse Content
17 DropDown Content
18 Forms
19 Jumbotron
20 Nav
21 NavBar
22 Grid System

Margin & Padding

Margin on all sides – .m
.m-1 (margin: 4px;)
.m-2 (margin: 8px;)
.m-3 (margin: 16px;)
.m-4 (margin: 24px;)
.m-5 (margin: 48px;)

Margin left – .ml
.ml-1 (margin-left: 4px;)
.ml-2 (margin-left: 8px;)
.ml-3 (margin-left: 16px;)
.ml-4 (margin-left: 24px;)
.ml-5 (margin-left: 48px;)

Margin right – .mr
.mr-1 (margin-right: 4px;)
.mr-2 (margin-right: 8px;)
.mr-3 (margin-right: 16px;)
.mr-4 (margin-right: 24px;)
.mr-5 (margin-right: 48px;)

Margin top – .mt
.mt-1 (margin-top: 4px;)
.mt-2 (margin-top: 8px;)
.mt-3 (margin-top: 16px;)
.mt-4 (margin-top: 24px;)
.mt-5 (margin-top: 48px;)

Bottom margin – .mb
.mb-1 (margin-bottom: 4px;)
.mb-2 (margin-bottom: 8px;)
.mb-3 (margin-bottom: 16px;)
.mb-4 (margin-bottom: 24px;)
.mb-5 (margin-bottom: 48px;)
Margin auto-.m-auto
.m-auto (margin: auto;)

Responsive Margin Example
Screen sizes: extra small .ml-5 | small .ml-0 | medium .ml-5 | large .ml-0 | extra large .m-5

padding on all sides – .p
.p-1 (padding: 4px;)
.p-2 (padding: 8px;)
.p-3 (padding: 16px;)
.p-4 (padding: 24px;)
.p-5 (padding: 48px;)

padding left – .pl
.pl-1 (padding-left: 4px;)
.pl-2 (padding-left: 8px;)
.pl-3 (padding-left: 16px;)
.pl-4 (padding-left: 24px;)
.pl-5 (padding-left: 48px;)

padding right – .pr
.pr-1 (padding-right: 4px;)
.pr-2 (padding-right: 8px;)
.pr-3 (padding-right: 16px;)
.pr-4 (padding-right: 24px;)
.pr-5 (padding-right: 48px;)

padding top – .en
.en-1 (padding-top: 4px;)
.en-2 (padding-top: 8px;)
.en-3 (padding-top: 16px;)
.en-4 (padding-top: 24px;)
.en-5 (padding-top: 48px;)

bottom padding – .pb
.pb-1 (padding-bottom: 4px;)
.pb-2 (padding-bottom: 8px;)
.pb-3 (padding-bottom: 16px;)
.pb-4 (padding-bottom: 24px;)
.pb-5 (padding-bottom: 48px;)
Responsive padding Example
Screen sizes: Extra small pl-5 | small pl-0 | medium pr-5 | large ml-0 | extra large p-5


MARGIN & PADDING Code:

<div class="container pb-5">

    <!--Spacing - Margin & Padding-->
    <h3 class="course-heading">Margin & Padding</h3>

    <h5>Margin on all sides - <span>.m</span></h5>
    <div class="bg-primary text-white m-1">.m-1 (margin: 4px;)</div>
    <div class="bg-success text-white m-2">.m-2 (margin: 8px;)</div>
    <div class="bg-danger text-white m-3">.m-3 (margin: 16px;)</div>
    <div class="bg-warning text-white m-4">.m-4 (margin: 24px;)</div>
    <div class="bg-info text-white m-5">.m-5 (margin: 48px;)</div>

    <hr>

    <h5>Margin left - <span>.ml</span></h5>
    <div class="bg-primary text-white ml-1">.ml-1 (margin-left: 4px;)</div>
    <div class="bg-success text-white ml-2">.ml-2 (margin-left: 8px;)</div>
    <div class="bg-danger text-white ml-3">.ml-3 (margin-left: 16px;)</div>
    <div class="bg-warning text-white ml-4">.ml-4 (margin-left: 24px;)</div>
    <div class="bg-info text-white ml-5">.ml-5 (margin-left: 48px;)</div>

    <hr>

    <h5>Margin right - <span>.mr</span></h5>
    <div class="bg-primary text-white mr-1">.mr-1 (margin-right: 4px;)</div>
    <div class="bg-success text-white mr-2">.mr-2 (margin-right: 8px;)</div>
    <div class="bg-danger text-white mr-3">.mr-3 (margin-right: 16px;)</div>
    <div class="bg-warning text-white mr-4">.mr-4 (margin-right: 24px;)</div>
    <div class="bg-info text-white mr-5">.mr-5 (margin-right: 48px;)</div>

    <hr>

    <h5>Margin top - <span>.mt</span></h5>
    <div class="bg-primary text-white mt-1">.mt-1 (margin-top: 4px;)</div>
    <div class="bg-success text-white mt-2">.mt-2 (margin-top: 8px;)</div>
    <div class="bg-danger text-white mt-3">.mt-3 (margin-top: 16px;)</div>
    <div class="bg-warning text-white mt-4">.mt-4 (margin-top: 24px;)</div>
    <div class="bg-info text-white mt-5">.mt-5 (margin-top: 48px;)</div>

    <hr>

    <h5>Bottom margin - <span>.mb</span></h5>
    <div class="bg-primary text-white mb-1">.mb-1 (margin-bottom: 4px;)</div>
    <div class="bg-success text-white mb-2">.mb-2 (margin-bottom: 8px;)</div>
    <div class="bg-danger text-white mb-3">.mb-3 (margin-bottom: 16px;)</div>
    <div class="bg-warning text-white mb-4">.mb-4 (margin-bottom: 24px;)</div>
    <div class="bg-info text-white mb-5">.mb-5 (margin-bottom: 48px;)</div>

    <h5>Margin <span>auto-.m-auto</span></h5>
    <div class="bg-primary text-white m-auto" style="width: 300px;">.m-auto (margin: auto;)</div>

    <hr>

    <h5>Responsive Margin Example</h5>
    <div class="bg-primary text-white ml-5 ml-sm-0 ml-md-5 ml-lg-0 m-xl-5">Screen sizes: extra small .ml-5 | small .ml-0 | medium .ml-5 | large .ml-0 | extra large .m-5</div>

    <hr>

    <h5>padding on all sides - <span>.p</span></h5>
    <div class="bg-primary text-white p-1">.p-1 (padding: 4px;)</div>
    <div class="bg-success text-white p-2">.p-2 (padding: 8px;)</div>
    <div class="bg-danger text-white p-3">.p-3 (padding: 16px;)</div>
    <div class="bg-warning text-white p-4">.p-4 (padding: 24px;)</div>
    <div class="bg-info text-white p-5">.p-5 (padding: 48px;)</div>

    <hr>

    <h5>padding left - <span>.pl</span></h5>
    <div class="bg-primary text-white pl-1">.pl-1 (padding-left: 4px;)</div>
    <div class="bg-success text-white pl-2">.pl-2 (padding-left: 8px;)</div>
    <div class="bg-danger text-white pl-3">.pl-3 (padding-left: 16px;)</div>
    <div class="bg-warning text-white pl-4">.pl-4 (padding-left: 24px;)</div>
    <div class="bg-info text-white pl-5">.pl-5 (padding-left: 48px;)</div>

    <hr>

    <h5>padding right - <span>.pr</span></h5>
    <div class="bg-primary text-white pr-1">.pr-1 (padding-right: 4px;)</div>
    <div class="bg-success text-white pr-2">.pr-2 (padding-right: 8px;)</div>
    <div class="bg-danger text-white pr-3">.pr-3 (padding-right: 16px;)</div>
    <div class="bg-warning text-white pr-4">.pr-4 (padding-right: 24px;)</div>
    <div class="bg-info text-white pr-5">.pr-5 (padding-right: 48px;)</div>

    <hr>

    <h5>padding top - <span>.en</span></h5>
    <div class="bg-primary text-white pt-1">.en-1 (padding-top: 4px;)</div>
    <div class="bg-success text-white pt-2">.en-2 (padding-top: 8px;)</div>
    <div class="bg-danger text-white pt-3">.en-3 (padding-top: 16px;)</div>
    <div class="bg-warning text-white pt-4">.en-4 (padding-top: 24px;)</div>
    <div class="bg-info text-white pt-5">.en-5 (padding-top: 48px;)</div>

    <hr>

    <h5>bottom padding - <span>.pb</span></h5>
    <div class="bg-primary text-white pb-1">.pb-1 (padding-bottom: 4px;)</div>
    <div class="bg-success text-white pb-2">.pb-2 (padding-bottom: 8px;)</div>
    <div class="bg-danger text-white pb-3">.pb-3 (padding-bottom: 16px;)</div>
    <div class="bg-warning text-white pb-4">.pb-4 (padding-bottom: 24px;)</div>
    <div class="bg-info text-white pb-5">.pb-5 (padding-bottom: 48px;)</div>

    <h5>Responsive padding Example</h5>
    <div class="bg-primary text-white pl-5 pl-sm-0 pl-md-5 pl-lg-0 p-xl-5">Screen sizes: Extra small pl-5 | small pl-0 | medium pr-5 | large ml-0 | extra large p-5</div></div>

Text Alignment

.text-left (Left aligned text on all viewport sizes.)

.text-center (Center aligned text on all viewport sizes.)

.text-right (Right aligned text on all viewport sizes.)

Responisve text alignment example

.text-sm-left (Left aligned text on screens sized SM (small) or wider.)

.text-md-right (Right aligned text on screens sized MD (medium) or wider.)

.text-lg-right (Right aligned text on screens sized LG (large) or wider.)

.text-xl-right (Right aligned text on screens sized XL (extra-large) or wider.)


Code for Text Alignment

 <!--TEXT ALIGNMENT-->
    <!--Easily realign text to components with text alignment classes.-->
    <h3 class="course-heading">Text Alignment</h3>

    <p class="text-left">.text-left (Left aligned text on all viewport sizes.)</p>
    <p class="text-center">.text-center (Center aligned text on all viewport sizes.)</p>
    <p class="text-right">.text-right (Right aligned text on all viewport sizes.)</p>

    <h5>Responisve text alignment example</h5>
    <p class="text-sm-left">.text-sm-left (Left aligned text on screens sized SM (small) or wider.)</p>
    <p class="text-md-right">.text-md-right (Right aligned text on screens sized MD (medium) or wider.)</p>
    <p class="text-lg-right">.text-lg-right (Right aligned text on screens sized LG (large) or wider.)</p>
    <p class="text-xl-right">.text-xl-right (Right aligned text on screens sized XL (extra-large) or wider.)</p>

Text transforms

.text-lowercase (Lowercased text.)

.text-uppercase (Uppercased text.)

.text-capitalized (First letter of each word capitalized.)


Code for TEXT TRANSFORMS

 <!--TEXT TRANSFORMS-->
    <!--Transform text in components with text capitalization classes.-->
    <h3 class="course-heading">Text transforms</h3>

    <p class="text-lowercase">.text-lowercase (Lowercased text.)</p>
    <p class="text-uppercase">.text-uppercase (Uppercased text.)</p>
    <p class="text-capitalize">.text-capitalized (First letter of each word capitalized.)</p>

Font weight & italics

.font-weight-bold (Bold text.)

.font-weight-normal (Normal weight text.)

.font-weight-light (Light weight text.)

.font-italic (Italic text.)


Code for Font weight and italics


   
    <!--Font weight and italics-->
    <!--Quickly change the weight (boldness) of text or italicize text.-->
    <h3 class="course-heading">Font weight & italics</h3>

    <p class="font-weight-bold">.font-weight-bold (Bold text.)</p>
    <p class="font-weight-normal">.font-weight-normal (Normal weight text.)</p>
    <p class="font-weight-light">.font-weight-light (Light weight text.)</p>
    <p class="font-italic">.font-italic (Italic text.)</p>

Fancy heading text

.display-1

.display-2

.display-3

.display-4


Code for Fancy Heading Text


    <!--Fancy Heading Text-->
    <!--Traditional heading elements are designed to work best in the meat of your page content. When you need a heading to stand out, consider using a display heading—a larger, slightly more opinionated heading style.-->    <h3 class="course-heading">Fancy heading text</h3>

    <h1 class="display-1">.display-1</h1>
    <h1 class="display-2">.display-2</h1>
    <h1 class="display-3">.display-3</h1>
    <h1 class="display-4">.display-4</h1>

Fancy paragraph text

normal paragraph – Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor.

.lead (Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor).


Code for Fancy paragraph Text

 <!--Fancy paragraph Text-->
    <!--Make a paragraph stand out by adding .lead.-->
    <h3 class="course-heading">Fancy paragraph text</h3>

    <p>normal paragraph - Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor.
    </p>
    <p class="lead">.lead (Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor).
    </p>

Text colors

.text-primary

Text-secondary

.text-success

Text-danger

Text-warning

.text-info

Text-light

.text-dark

.text-body

Text-muted

Text-white

Text-black-50

Text-white-50


Code for TEXT COLORS

 <!--TEXT COLORS-->
    <!--Convey meaning through color with a handful of color utility classes. Includes support for styling links with hover states, too.-->    <h3 class="course-heading">Text colors</h3>

    <p class="text-primary">.text-primary</p>
    <p class="text-secondary">Text-secondary</p>
    <p class="text-success">.text-success</p>
    <p class="text-danger">Text-danger</p>
    <p class="text-warning">Text-warning</p>
    <p class="text-info">.text-info</p>
    <p class="text-light bg-dark">Text-light</p>
    <p class="text-dark">.text-dark</p>
    <p class="text-body">.text-body</p>
    <p class="text-muted">Text-muted</p>
    <p class="text-white bg-dark">Text-white</p>
    <p class="text-black-50">Text-black-50</p>
    <p class="text-white-50 bg-dark">Text-white-50</p>

Background colors

.bg-primary
.bg-secondary
.bg-success
.bg-danger
.bg-warning
.bg-info
.bg-light
.bg-dark
.bg-white
.bg-transparent


Code for BACKGROUND COLORS


    <!--BACKGROUND COLORS-->
    <!--Similar to the contextual text color classes, easily set the background of an element to any contextual class. Anchor components will darken on hover, just like the text classes. Background utilities do not set color, so in some cases you'll want to use .text-* utilities.-->    <h3 class="course-heading">Background colors</h3>

    <div class="bg-primary text-white">.bg-primary</div>
    <div class="bg-secondary text-white">.bg-secondary</div>
    <div class="bg-success text-white">.bg-success</div>
    <div class="bg-danger text-white">.bg-danger</div>
    <div class="bg-warning text-dark">.bg-warning</div>
    <div class="bg-info text-white">.bg-info</div>
    <div class="bg-light text-dark">.bg-light</div>
    <div class="bg-dark text-white">.bg-dark</div>
    <div class="bg-white text-dark">.bg-white</div>
    <div class="bg-transparent text-dark">.bg-transparent</div>

Display properties

.d-inline
.d-block
.d-inline-block
Responsive example – show extra small (default) – hide on small – show large – hide extra large
.d-flex

Flexbox – Direction
.flex-row
.flex-row
.flex-row

.flex-column
.flex-column
.flex-column

Flexbox – Justify Content
justify-content-start
.justify-content-end
.justify-content-center
.justify-content-between
.justify-content-between
.justify-content-around
justify-content-start
Flexbox – Align Items
justify-content-start
.justify-content-end
.justify-content-center
Learn more about other Flexbox Properties


Code for Display property


 
    <!--Display property-->
    <!--Quickly and responsively toggle the display value of components and more with our display utilities. Includes support for some of the more common values, as well as some extras for controlling display when printing.-->    <h3 class="course-heading">Display properties</h3>

    <div class="d-inline bg-primary text-white">.d-inline</div>
    <span class="d-block bg-warning text-white">.d-block</span>
    <div class="d-inline-block bg-primary text-white">.d-inline-block</div>
    <div class="d-sm-none d-lg-block d-xl-none bg-danger text-white">Responsive example - show extra small (default) - hide on small - show large - hide extra large    </div>
    <div class="d-flex bg-success text-white">.d-flex</div>
    <hr>

    <!--Quickly manage the layout, alignment, and sizing of grid columns, navigation, components, and more with a full suite of responsive flexbox utilities. For more complex implementations, custom CSS may be necessary.-->    <h5>Flexbox - Direction</h5>

    <div class="d-flex flex-row">
        <div class="p-2 bg-primary">.flex-row</div>
        <div class="p-2 bg-warning">.flex-row</div>
        <div class="p-2 bg-info">.flex-row</div>
    </div>

    <hr>

    <div class="d-flex flex-column">
        <div class="p-2 bg-primary">.flex-column</div>
        <div class="p-2 bg-warning">.flex-column</div>
        <div class="p-2 bg-info">.flex-column</div>
    </div>

    <hr>

    <!--Use justify-content utilities on flexbox containers to change the alignment of flex items on the main axis (the x-axis to start, y-axis if flex-direction: column). Choose from start (browser default), end, center, between, or around.-->    <h5>Flexbox - Justify Content</h5>

    <div class="d-flex border justify-content-start">
        <div class="bg-primary">justify-content-start</div>
    </div>
    <div class="d-flex border justify-content-end">
        <div class="bg-danger">.justify-content-end</div>
    </div>
    <div class="d-flex border justify-content-center">
        <div class="bg-success">.justify-content-center</div>
    </div>
    <div class="d-flex border justify-content-between">
        <div class="bg-warning">.justify-content-between</div>
        <div class="bg-warning">.justify-content-between</div>
    </div>
    <div class="d-flex border justify-content-around">
        <div class="bg-info">.justify-content-around</div>
        <div class="bg-info">justify-content-start</div>
    </div>

    <!--Use align-items utilities on flexbox containers to change the alignment of flex items on the cross axis (the y-axis to start, x-axis if flex-direction: column). Choose from start, end, center, baseline, or stretch (browser default).-->    <h5>Flexbox - Align Items</h5>
    <div class="d-flex border align-items-start" style="height: 50px;">
        <div class="bg-primary">justify-content-start</div>
    </div>
    <div class="d-flex border align-items-end" style="height: 50px;">
        <div class="bg-danger">.justify-content-end</div>
    </div>
    <div class="d-flex border align-items-center" style="height: 50px;">
        <div class="bg-success">.justify-content-center</div>
    </div>

    <a href="https://getbootstrap.com/docs/4.1/utilities/flex/" target="_blank">
        <h5>Learn more about other Flexbox Properties</h5>
    </a>

Border radius

.rounded-top (Border radius on top)
.rounded-bottom (border radius on bottom)
.rounded-left (radius left side)
.rounded-right (border radius right side)
.rounded (border radius all around)
.rounded-cirlce


Code for Border-radius


    <!--Border-radius-->
    <!--Add classes to an element to easily round its corners.-->
    <h3 class="course-heading">Border radius</h3>

    <div class="p-5 mb-3 bg-danger rounded-top">.rounded-top (Border radius on top)</div>
    <div class="p-5 mb-3 bg-danger rounded-bottom">.rounded-bottom (border radius on bottom)</div>
    <div class="p-5 mb-3 bg-danger rounded-left">.rounded-left (radius left side)</div>
    <div class="p-5 mb-3 bg-danger rounded-right">.rounded-right (border radius right side)</div>
    <div class="p-5 mb-3 bg-danger rounded">.rounded (border radius all around)</div>
    <div class="d-block bg-danger rounded-circle" style="height: 100px; width: 100px;">.rounded-cirlce</div>

Box Shadow

Shadow-sm (Small shadow)
.shadow (Regular shadow)
.shadow-lg (Larger shadow)


Code for Box Shadow


    <!--Box Shadow-->
    <!--Add or remove shadows to elements with box-shadow utilities.-->
    <h3 class="course-heading">Box Shadow</h3>

    <div class="p-3 mb-5 bg-white shadow-sm">Shadow-sm (Small shadow)</div>
    <div class="p-3 mb-5 bg-white shadow">.shadow (Regular shadow)</div>
    <div class="p-3 mb-5 bg-white shadow-lg">.shadow-lg (Larger shadow)</div>

Width & Height

.w-25 (Width 25%)
.w-50 (Width 50%)
.w-75 (Width 75%)
.w-100 (Width 100%)
.w-auto (Auto Width)

.h-25 (Height 25%)
.h-50 (Height 50%)
.75 (Height 75%)
.h-100 (Height 100%)
.h-auto (Auto Height)







Code for width and Height


    <!--width and height-->
    <!--Easily make an element as wide or as tall (relative to its parent) with our width and height utilities.-->
    <h3 class="course-heading">Width & Height</h3>

    <div class="w-25 p-3 bg-primary">.w-25 (Width 25%)</div>
    <div class="w-50 p-3 bg-success">.w-50 (Width 50%)</div>
    <div class="w-75 p-3 bg-warning">.w-75 (Width 75%)</div>
    <div class="w-100 p-3 bg-info">.w-100 (Width 100%)</div>
    <div class="w-auto p-3 bg-danger">.w-auto (Auto Width)</div>

    <hr>

    <div class="mb-5" style="height: 100px;">
        <div class="h-25 d-inline-block bg-primary" style="width: 200px;">.h-25 (Height 25%)</div>
        <div class="h-50 d-inline-block bg-success" style="width: 200px;">.h-50 (Height 50%)</div>
        <div class="h-75 d-inline-block bg-warning" style="width: 200px;">.75 (Height 75%)</div>
        <div class="h-100 d-inline-block bg-info" style="width: 200px;">.h-100 (Height 100%)</div>
        <div class="h-auto d-inline-block bg-danger" style="width: 200px;">.h-auto (Auto Height)</div>
    </div>

 

Buttons

Button Groups

.btn-group


Code for Buttons

    <!--Buttons-->
    <!--Use Bootstrap’s custom button styles for actions in forms, dialogs, and more with support for multiple sizes, states, and more.-->
    <h3 class="course-heading">Buttons</h3>

    <button type="button" class="btn btn-primary">.btn (default button styles)</button>
    <button type="button" class="btn btn-link">.btn .btn-link</button>
    <button type="button" class="btn btn-outline-danger">.btn .btn-outline-danger</button>
    <button type="button" class="btn btn-primary btn-sm">.btn .btn-sm (Large button)</button>
    <button type="button" class="btn btn-secondary btn-lg">.btn .btn.btn-lg (Large button)</button>

    <h5>Button Groups</h5>
    <p>.btn-group</p>
    <div class="btn-group" role="group" aria-label="Basic example">
        <button type="button" class="btn btn-secondary">Left</button>
        <button type="button" class="btn btn-secondary">Middle</button>
        <button type="button" class="btn btn-secondary">Right</button>
    </div>

Cards & Card groups

Card image cap
Card title

This is a wider card with supporting text below as a natural lead-in to additional content. This content is a little bit longer.

Card image cap
Card title

This card has supporting text below as a natural lead-in to additional content.

Card image cap
Card title

This is a wider card with supporting text below as a natural lead-in to additional content. This card has even longer content than the first to show that equal height action.


Code for Cards


    <!--Cards-->
    <!--A card is a flexible and extensible content container. It includes options for headers and footers, a wide variety of content, contextual background colors, and powerful display options. If you're familiar with Bootstrap 3, cards replace our old panels, wells, and thumbnails. Similar functionality to those components is available as modifier classes for cards.-->    <h3 class="course-heading">Cards & Card groups</h3>

    <div class="card-group">
        <div class="card">
            <img class="card-img-top" src="https://source.unsplash.com/collection/190727/1400x700" alt="Card image cap">
            <div class="card-body">
                <h5 class="card-title">Card title</h5>
                <p class="card-text">This is a wider card with supporting text below as a natural lead-in to additional content.</div></div></div> This content is a little bit longer.</p>
            
            <div class="card-footer">
                <small class="text-muted">Last updated 3 mins ago</small>
            </div>
        
        <div class="card">
            <img class="card-img-top" src="https://source.unsplash.com/collection/190727/1400x700" alt="Card image cap">
            <div class="card-body">
                <h5 class="card-title">Card title</h5>
                <p class="card-text">This card has supporting text below as a natural lead-in to additional content.</p>
            </div>
            <div class="card-footer">
                <small class="text-muted">Last updated 3 mins ago</small>
            </div>
        </div>
        <div class="card">
            <img class="card-img-top" src="https://source.unsplash.com/collection/190727/1400x700" alt="Card image cap">
            <div class="card-body">
                <h5 class="card-title">Card title</h5>
                <p class="card-text">This is a wider card with supporting text below as a natural lead-in to additional content.</div></div> This card has even longer content than the first to show that equal height action.</p>
            
            <div class="card-footer">
                <small class="text-muted">Last updated 3 mins ago</small>
            </div>
        
    

Carousel


Code for Carousel


    <!--Carousel-->
    <!--A slideshow component for cycling through elements—images or slides of text—like a carousel.-->
    <h3 class="course-heading">Carousel</h3>

    <div id="carouselExampleIndicators" class="carousel slide" data-ride="carousel">
        <ol class="carousel-indicators">
            <li data-target="#carouselExampleIndicators" data-slide-to="0" class="active"></li>
            <li data-target="#carouselExampleIndicators" data-slide-to="1"></li>
            <li data-target="#carouselExampleIndicators" data-slide-to="2"></li>
        </ol>
        <div class="carousel-inner">
            <div class="carousel-item active">
                <img class="d-block w-100" src="https://source.unsplash.com/collection/190727/1400x700" alt="First slide">
            </div>
            <div class="carousel-item">
                <img class="d-block w-100" src="https://source.unsplash.com/collection/190727/1400x700" alt="Second slide">
            </div>
            <div class="carousel-item">
                <img class="d-block w-100" src="https://source.unsplash.com/collection/190727/1400x700" alt="Third slide">
            </div>
        </div>
        <a class="carousel-control-prev" href="#carouselExampleIndicators" role="button" data-slide="prev">
            <span class="carousel-control-prev-icon"></span>
        </a>
        <a class="carousel-control-next" href="#carouselExampleIndicators" role="button" data-slide="next">
            <span class="carousel-control-next-icon"></span>
        </a>
    </div>

Collapse content

Link with href
Anim pariatur cliche reprehenderit, enim eiusmod high life accusamus terry richardson ad squid. Nihil anim keffiyeh helvetica, craft beer labore wes anderson cred nesciunt sapiente ea proident.


Code for Collapse



    <!--Collapse content-->
    <!--Toggle the visibility of content across your project with a few classes and our JavaScript plugins.-->
    <h3 class="course-heading">Collapse content</h3>

    <a class="btn btn-primary" data-toggle="collapse" href="#collapseExample" role="button">
        Link with href
    </a>

    <button class="btn btn-primary" type="button" data-toggle="collapse" data-target="#collapseExample">
        Button with data-target
    </button>

    <div class="collapse" id="collapseExample">
        <div class="card card-body">Anim pariatur cliche reprehenderit, enim eiusmod high life accusamus terry richardson ad squid.</div></div> Nihil anim keffiyeh helvetica, craft beer labore wes anderson cred nesciunt sapiente ea proident.
        
    

Dropdown content


Code for Dropdown

    <!--Dropdown content-->
    <!--Toggle contextual overlays for displaying lists of links and more with the Bootstrap dropdown plugin.-->
    <h3 class="course-heading">Dropdown content</h3>

    <div class="dropdown">
        <a class="btn btn-secondary dropdown-toggle" href="#" role="button" id="dropdownMenuLink" data-toggle="dropdown">Dropdown link        </a>

        <div class="dropdown-menu">
            <a class="dropdown-item" href="#">Action</a><a class="dropdown-item" href="#">Another action</a>Something else<a class="dropdown-item" href="#">here</a>
            
            
        </div>
    </div>

Forms


Code for Forms


    <!--Forms-->
    <!--Examples and usage guidelines for form control styles, layout options, and custom components for creating a wide variety of forms.-->
    <h3 class="course-heading">Forms</h3>

    <form>
        <div class="form-group">
            <label for="exampleInputEmail1">Email address</label>
            <input type="email" class="form-control" id="exampleInputEmail1" placeholder="Enter email">
        </div>
        <div class="form-group">
            <label for="exampleInputPassword1">password</label>
            <input type="password" class="form-control" id="exampleInputPassword1" placeholder="Password">
        </div>
        <div class="form-group form-check">
            <input type="checkbox" class="form-check-input" id="exampleCheck1">
            <label class="form-check-label" for="exampleCheck1">Check me out</label>
        </div>
        <button type="submit" class="btn btn-primary">Submit</button>
    </form>

Jumbotron

Hello, world!

This is a simple hero unit, a simple jumbotron-style component for calling extra attention to featured content or information.


It uses utility classes for typography and spacing to space content out within the larger container.

Learn more


Code for Jumbotron

   <!--Jumbotron-->
    <!--Lightweight, flexible component for showcasing hero unit style content.-->
    <h3 class="course-heading">Jumbotron</h3>

    <div class="jumbotron">
        <h1 class="display-4">Hello, world!</h1>
        <p class="lead">This is a simple hero unit, a simple jumbotron-style component for calling extra attention to featured content or information.</p>
        <hr class="my-4">
        <p>It uses utility classes for typography and spacing to space content out within the larger container.</p>
        <a class="btn btn-primary btn-lg" href="#" role="button">Learn more</a>
    </div>

Nav


Code for Nav


    <!--Nav-->
    <!--The base .nav component is built with flexbox and provide a strong foundation for building all types of navigation components. It includes some style overrides (for working with lists), some link padding for larger hit areas, and basic disabled styling.-->    <h3 class="course-heading">Nav</h3>

    <ul class="nav">
        <li class="nav-item">
            <a class="nav-link active" href="#">Active</a>
        </li>
        <li class="nav-item">
            <a class="nav-link" href="#">link</a>
        </li>
        <li class="nav-item">
            <a class="nav-link" href="#">link</a>
        </li>
        <li class="nav-item">
            <a class="nav-link disabled" href="#">Disabled</a>
        </li>
    </ul>

Navbar


Code for NavBar



    <!--Navbar-->
    <h3 class="course-heading">Navbar</h3>

    <nav class="navbar navbar-expand-lg navbar-light bg-light">
        <a class="navbar-brand" href="#">Navbar</a>
        <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarSupportedContent">
            <span class="navbar-toggler-icon"></span>
        </button>

        <div class="collapse navbar-collapse" id="navbarSupportedContent">
            <ul class="navbar-nav mr-auto">
                <li class="nav-item active">
                    <a class="nav-link" href="#">Home</a>
                </li>
                <li class="nav-item">
                    <a class="nav-link" href="#">link</a>
                </li>
                <li class="nav-item dropdown">
                    <a class="nav-link dropdown-toggle" href="#" id="navbarDropdown" role="button" data-toggle="dropdown">Dropdown                    </a>
                    <div class="dropdown-menu" aria-labelledby="navbarDropdown">
                        <a class="dropdown-item" href="#">Action</a>
                        <a class="dropdown-item" href="#">Another Action</a>
                        <div class="dropdown-divider"></div>
                        <a class="dropdown-item" href="#">Something else here</a>
                    </div>
                </li>
                <li class="nav-item">
                    <a class="nav-link disabled" href="#">Disabled</a>
                </li>
            </ul>
            <form class="form-inline my-2 my-lg-0">
                <input class="form-control mr-sm-2" type="search" placeholder="Search">
                <button class="btn btn-outline-success my-2 my-sm-0" type="submit">Search</button>
            </form>
        </div>
    </nav>

Grid System

.col-12
.col-6
.col-6
.col-4
.col-4
.col-4
.col-3
.col-3
.col-3
.col-3
.col-2
.col-2
.col-2
.col-2
.col-2
.col-2
.col-1
.col-1
.col-1
.col-1
.col-1
.col-1
.col-1
.col-1
.col-1
.col-1
.col-1
.col-1
Mix and match columns as long as the total is equal to 12
.col-4
.col-8
.col-6
.col-3
.col-3
Responsive grids example
.col-4 on xs-sm and .col-8 on md-xl
.col-8 on xs-sm and .col-4 on md-xl


Code for Grid



    <!--Grid-->
    <!--powerful mobile-first flexbox grid to build layouts of all shapes and sizes thanks to a twelve column system-->
    <h3 class="course-heading">Grid System</h3>

    <div class="container text-white">
        <!--Full width column-->
        <div class="row mb-2">
            <div class="col-12 bg-primary">.col-12            </div>
        </div>
        <!--12 columns divided by 2-->
        <div class="row mb-2">
            <div class="col-6 bg-danger">.col-6            </div>
            <div class="col-6 bg-warning">.col-6            </div>
        </div>
        <!--12 columns divided by 3-->
        <div class="row mb-2">
            <div class="col-4 bg-danger">.col-4            </div>
            <div class="col-4 bg-warning">.col-4            </div>
            <div class="col-4 bg-success">.col-4            </div>
        </div>
        <!--12 columns divided by 4-->
        <div class="row mb-2">
            <div class="col-3 bg-danger">.col-3            </div>
            <div class="col-3 bg-warning">.col-3            </div>
            <div class="col-3 bg-success">.col-3            </div>
            <div class="col-3 bg-info">.col-3            </div>
        </div>
        <!--12 columns divided by 6-->
        <div class="row mb-2">
            <div class="col-2 bg-danger">.col-2            </div>
            <div class="col-2 bg-warning">.col-2            </div>
            <div class="col-2 bg-success">.col-2            </div>
            <div class="col-2 bg-info">.col-2            </div>
            <div class="col-2 bg-dark">.col-2            </div>
            <div class="col-2 bg-secondary">.col-2            </div>
        </div>
        <!--12 columns divided by 12-->
        <div class="row mb-2">
            <div class="col-1 bg-danger">.col-1            </div>
            <div class="col-1 bg-warning">.col-1            </div>
            <div class="col-1 bg-success">.col-1            </div>
            <div class="col-1 bg-info">.col-1            </div>
            <div class="col-1 bg-dark">.col-1            </div>
            <div class="col-1 bg-secondary">.col-1            </div>
            <div class="col-1 bg-danger">.col-1            </div>
            <div class="col-1 bg-warning">.col-1            </div>
            <div class="col-1 bg-success">.col-1            </div>
            <div class="col-1 bg-info">.col-1            </div>
            <div class="col-1 bg-dark">.col-1            </div>
            <div class="col-1 bg-secondary">.col-1            </div>
        </div>

        <h5 class="text-dark">Mix and match columns as long as the total is equal to 12</h5>
        <!-- 4 and 8 columns = 12-->
        <div class="row mb-2">
            <div class="col-4 bg-danger">.col-4            </div>
            <div class="col-8 bg-warning">.col-8            </div>
        </div>
        <div class="row mb-2">
            <div class="col-6 bg-danger">.col-6            </div>
            <div class="col-3 bg-warning">.col-3            </div>
            <div class="col-3 bg-success">.col-3            </div>
        </div>

        <h5 class="text-dark">Responsive grids example</h5>

        <div class="row mb-2">
            <div class="col-4 col-md-8 bg-danger">.col-4 on xs-sm and .col-8 on md-xl            </div>
            <div class="col-8 col-md-4 bg-warning">.col-8 on xs-sm and .col-4 on md-xl            </div>
        </div>
    </div>

Havard University offers free React course

Harvard, one of the most important and well-known universities in the world, is offering React course for free.

React is an open source JavaScript library focused on the user interface, is used on sites such as Facebook, Netflix, Airbnb and many others. Many companies have been developing interactive web applications with React JS, due to its useful and easy-to-adapt capabilities.

In the annual report of Stack Overflow, a resource site widely used by developers, React appears as one of the preferred libraries, being considered the most loved by 74.5%.

Stack Overflow report response map

Most commonly used languages – JavaScript is featured with 67.8% adoption. React contains javascript in its “formula”.

React.JS is the second most used Web framework, with 31.3% of the answers.

React Native appears as the 6th most used library, with 10.5% of the answers.

Among the developers React.JS is the most beloved web framework. 

As indicated by the graphics above, React is very popular, has declarative structure and is very efficient to build interfaces for users.

Why learn React today?

  • React JS has been used extensively on Instagram, Netflix, PayPal, Apple, among other major platforms. 
  • It can be used to produce any type of web applications, native mobile applications and interfaces.
  • React is one of the most popular JavaScript frameworks, consolidating its rapidly growing leadership position.
  • It’s much easier to learn. 

Harvard

The Harvard course on React is on the EDX website.

This Course on React is free, if you want the Certificate, a fee of $90 Dollars is charged for the issue.

The course is intermediate level and in English, focused on development for mobile applications in React Native.

What you will learn in this course :

  • JavaScript
  • ES6
  • React, JSX
  • Components, Props, State, Style
  • Components, Views, User Input
  • Debugging
  • Date
  • Navigation
  • Expo Components
  • Redux
  • performance
  • Shipping, Testing

Don’t waste time and sign up now for the EDX platform. The link is just below:

https://www.edx.org/course/cs50s-mobile-app-development-with-react-native

Rotamáxima supports the campaign Connecting Lives COVID-19, promoted by UFMG

Illustration of a target icon

Connecting COVID-19 Lives

We at Rotamáxima are supporting the Connecting Lives campaign – COVID-19, promoted by the Federal University of Minas Gerais.

The focus of the action is the collection of tablets to enable communication between isolated patients and their families, in a safe way for all.

How did this campaign come about?

Given the current scenario and the unquestionably necessary restrictions, we need to think of alternatives to reduce the suffering of those involved and sustain the practice of humanized care. The idea is to use technology as a tool to enable the connection between patients and their families and optimize emotional support and support. There is no reason to leave people completely isolated from contact and prevent them from even saying goodbye to their families. 

Would you like to contribute to this campaign? See the links below:

Connecting Lives Campaign – COVID-19 : https://www.uticovid19ufmg.com.br/campanha-conectando-vidas

I want to donate

I want to be a partner

I want to receive a tablet

#DoeUmTabletCOVID-19

Clinical Management of PATIENTS Infected with COVID-19

UFMG's shares don't stop there. In order to train free health professionals, a course was launched for Brazilian public hospitals with certificate – EAD

" The Clinical Management Course of patients infected with COVID-19 in the ICU aims to promote the training of nurses, physicians and intensive physiotherapists, residents in intensive care on the organization of ICUs and the clinical management of critically ill patients infected with SARS-CoV-2. The course will take place using the distance education strategy, is intended for Brazilian public ICUs and is certified."

#HospitaisAtualizadosContraCOVID19

Would you like to help the ICU team against COVID-19?

Do you have a tablet that doesn't use that much?

Do you want to buy one and donate?

Join the link:
https://www.uticovid19ufmg.com.br/campanha-conectando-vidas

Essential applications for digital entrepreneurs

Digital entrepreneurship is increasing and this not only generates a noticeable growth in the number of e-commerce spaces, but also makes it to see increased market saturation, generating greater competition. Gaining visibility among competing brands is not always simple. However, some applications can help the entrepreneur and ensure their success. Learn about the essential applications for digital entrepreneurs.

The work environment in Brazil, even before Covid-19 changed the dynamics of all and made many people start working on a Home Office regime, caused several Brazilians to look for alternatives and end up betting on digital entrepreneurship.


The most common among the choices of these entrepreneurs is the integration into the online retail, with the creation of digital stores of various types. Although it is simpler than ever to create these spaces, however, it would be a mistake we look at the facilities as if these were quick ways and effective ways of making money effortlessly.


The growing trend towards an increase in the number of online commercial spaces reveals which is, and will continue to be a means of difficult permeability, where to achieve the customer is increasingly complex and captivate him to the point of fidelizing him is increasingly rarer.


At the moment, some alternatives, such as Oberlo and its method of Dropshipping can be strong helps in the process. But let's not be fooled: you will still need to devote a lot of time and a lot of work so that, in the end, the success you want to achieve is real.


In addition to the methods that can facilitate logistics management, such as those we refer to, several applications have also tried to ensure a work experience simpler for those who launch themselves into the adventure of self-working in digital stores.


In this context, you can find several applications and tools that can help you create and manage every aspect of your online retail space.


Learn about the most important types of app for you to have on your phone if is thinking of opening – or recently opened – a digital store.

1. Brand creation apps

When you create your company the first step to take is, without doubt, create a brand. For a brand to be created, you must give it a identity, which translates into the creation of a name, a logo and a slogan distinguish, identify it and make it unique and recognizable in the consumer's gaze.


Some generators of this type of identity trait cause your company to reach consumers and attract their interest.

2. Storage applications

If you are a digital entrepreneur, you will need to ensure who always has at hand all the documents you need. There is no better way to do this than through storage applications,which allow you to host all the critical documents in the cloud.


Apps like Dropbox allow you to, up to a certain capacity, you can free of charge, in order to have permanently in your hands the documents you may need.

3. Chat and chat apps

In case you succeed in digital entrepreneurship, you will have to ensure that you pay attention to your customers and their needs. So it's very important that you have chat and chat apps with you that you can use in contact with consumers.


The WhatsApp Business app is a good example of this, and in addition to allow this contact, through conversation, you can also explore other options, such as data analysis and contact statistics.

4. Memo apps

You probably won't be able to memorize all that that you have to do and therefore apps with notes and reminders are Important. A good example is Evernote, and in this one they may even be links or audio and image files are included.

5. Networking applications

Networking is an increasingly common way of working among startups, because it allows the growth of several companies, from different sectors, but, with the same intereses. In addition, it is common to observe an inter-help regime, improving the positioning of all brands involved.


In this range, we find apps like MeetUp, a space where you can other companies, with the same interactions, for the development of Partnerships.

6. Economic management applications

all company needs to have good control over its finances to function, and a digital enterprise is no exception. For you to succeed it is very important to measure costs, profits and potential losses of your online store.


A good example of an application that can help in the process is Expensify. this application will even allow you to link your credit cards to the so that all transactions are considered automatically.

 

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